Mother London set a competition brief to come up with ideas for ten of their clients; PG tips, Ikea, Axe, Benecol, Boots, Match.com, Money Supermarket, Stella Artois, Coke and British Airways.
Standing up in Mother HQ fumbling wads of paper, stuttering through ten projects wasn't something i thought would massively endear me to the Creative Directors.
Besides that's what everyone else did. So i made a short film instead, which won.